Techno Thursday

Adi Dassler created the first sport shoe by hand in 1920, but I don't think he was banking on Adidas becoming a cult brand with not only athletes but it also became a popular brand to wear during the pioneer years of rap music and break dance.

The song My Adidas was the first single from Run DMC's third album Raising Hell in 1986. Today Adidas is raising the technological bar by combining gaming and social media. You can read more about it on Talktomyshirt where Erich goes into further detail on the latest offering from Adi Dassler's pioneer company.